Gushlaw-Typography-Post 1



Between classes I walked through Schine to grab a coffee from Dunkin’ Donuts. While standing in line to check out I noticed the distinct typography on the cup. It definitely catches your eye with its orange and pink letters. I think that these colors help support their motto, America Runs On Dunkin’, because they are cheerful and look energetic.

The typeface used is sans-serif. The letters are all uppercase and are spaced evenly apart using kerning. They are all thick letters and are symmetrical when you fold letters like K and D in half. There is a graphic on the left side of a steaming cup of coffee with their logo on it. It is also interesting that the words under the logo are a mix of a sans-serif and serif typeface. The legs of the letters get bigger towards the outside of the letter, and look like a serif letter.

I think this accurately tries to tell their products, like donuts and coffee. The o in Donuts looks like a round donut itself and would make someone holding a coffee think of getting a donut too.

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2 responses to this post.

  1. I definitely agree with your description of Dunkin’ Donuts typeface. The colors are very important. Much like their coffee, the orange and pink provide an energetic boost in the morning.

    Also the rounded, sans-serif font looks doughy itself, much like an actual donut. Saying that the ‘O’ resembles the shape of a donut is also a good observation. The typography and colors used here are definitely synonymous with Dunkin’ Donuts and represent the cheerfulness associated with the brand.

    Reply

  2. Posted by cchou03 on February 2, 2011 at 10:36 PM

    I go to Dunkin Donuts all the time, and i have never thought that the typefaces the company choose sould represent so much about this brand. I totally agree with your description with the typeface, and also with this round looking typeface, i can immediately relate to donuts. This store is defiantly for all ages, especially for children, they must be excited when get to go to the store to buy donuts. The typeface represents friendliness for the brand, so it is for sure that parents would love to bring their children to the store, and all customer across different ages feels welcome when they see the typography of their brand name.

    Reply

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