Sadkowski – Post 2

When reading a magazine, I came across the word “family” many times.  The word has such a strong, loving meaning.  When I saw the topic of this blog assignment, I thought this word would be a good one to analyze in different typefaces.

In the first image, the sans serif version, the word “Family” is written in all capital letters.  Looking simply at the word, not the classy little blue bubble surrounding it, I don’t really get the same loving/corny feeling as I get with the other version.  The letters are so “blocky” and to the point – there are no decorative strokes that give the word the same personality.  When I look at this word, I associate it with a busy and disoriented family, one that doesn’t sit down at the dinner table together every night like the family mentioned above.  Each letter has its own space and doesn’t connect, like the serif version. In the second image, aside from the first letter, “Family” is written in lower case letters.  It is the serif version of the word.  It gives a very cozy feeling.  When I read the word, I know exactly what kind of family the word is describing – one that is very happy and close.  The serifs make the word look connected, in a way.  The “F” is hovering over the “a,” and the tail of the “y” is underneath the “l”.  This makes the word appear to be a very united one.  This is a font I can see being used on one of those corny, above-the-fireplace decorative plaques that say “Home Sweet Home” or “Live. Laugh. Love.” or in this case, “Family.”  It’s corny, but thats exactly what its meant to be, and the serifs on the word help achieve that vibe.

I definitely think the serif version works best for the word “family.”  The san serif version does not spit back emotions as well as the serif one does.  The serif one unites the letters, while the sans serif truly distinguishes each letter.

One response to this post.

  1. Posted by gushlaw11 on February 7, 2011 at 6:21 PM

    I agree that the serif version works better for the word family. It shows that the family that it is talking about is close and the underline shows stability. The lowercase letters also show that it is informal and how intimate the word actually is.
    The other typeface, the sans-serif design, looks like a button to me. It is impersonal and the kerning between the letters makes the word family actually feel cold and unconnected.
    Over all the serif typeface is a much better choice and it looks like the type of typeface that would be used on a frame with a picture of a close family in it.


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