Musacchio – Poster – Post 7

This poster is part of a series of posters used to advertise the 2009 Grammy Awards. Each of the posters featured an artist (like Rihanna shown here) made up of typography. I think this design is particularly effective because it showcases an artist in a way that you’ve never seen them before. If this was just a picture of Rihanna, the poster would be boring. The use of different typefaces and song titles gives the poster another dimension. Instead of just being drawn in by Rihanna, the song titles are also instantly recognizable. The poster design also uses white space well. There’s a lot going on in the main image, but the white space surrounding it gives the viewer more focus. Also, the centered alignment directs attention to the image and brings the viewer down to the Grammy Awards information. The text used to advertise the actual Grammy Awards is also very clean and simple. This sets it apart from the decorative typefaces and rainbow colors used in the image of Rihanna. Overall, I think the poster reaches its demographic in a few different ways. The rainbow colors, image of Rihanna, and the song titles chosen all work well together and would appeal to a young audience. I think this poster is meant to attract R&B/pop fans, as evidenced by the song titles (Destiny’s Child “Say My Name,” Mariah Carey’s “Vision of Love”) and obvious use of Rihanna’s face. This poster achieves its goal through many reinforcing design elements meant to draw in a similar audience to watch the Grammy Awards.


2 responses to this post.

  1. Posted by Stephanie on March 28, 2011 at 11:11 AM

    I agree, I think this poster is great. As you said, the poster definitely would not have had the same effect if they had just simply used a picture of Rihanna. Instead, this poster is interesting, vibrant and colorful. The poster also draws your eye from top to bottom, leaving you with the the time and date of the Grammy’s. Very well done.


  2. Posted by mjcohen13 on March 28, 2011 at 12:27 PM

    I also really like this design. Kind of like the push-pin video that we saw in class, this designer is creating the illusion of Rihanna using simply words. Yet there is no mistaking who it is. The designer could have used any words to create her appearance, but instead he chose to use the names of her songs and albums. I think you did a really good job, Matt, of pointing out that this helps make the poster even more recognizable. If someone didn’t realize it was Rihanna right away, they could tell from the text. I like the choice to put the event at the bottom. It resembles Reid’s NOH8 poster that we saw in class. The image needs to be the main focus, so why take away from that by putting text on top of it? Well done!


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