Musacchio – Magazine – Post 10

Design Strategy:
I wanted to create a magazine that had the look and feel of an alternative or indie publication, but more mainstream content. Muse is a music magazine that features popular artists like Rihanna, but doesn’t take itself too seriously, with some satirical content (like Rebecca Black) also included. Since there are already entertainment magazines like Billboard, Entertainment Weekly, and Rolling Stone, with very polished, corporate looks, I wanted Muse to appear more edgy and almost semi-homemade. The target demographic for Muse is the mainstream music fan that appreciates pop for what it is—fun, trendy, and not too serious. Based on the design and content, I expect it to appeal to people between the ages of 18 and 24. This magazine is intended to be stapled.

Style Sheets:
Cover typefaces:
Magazine title: London Olympics, 74 pt./no leading or kerning
Story lines: Bebas Neue, ranging from 86 to 35 pt./15 pt.; no kerning
Levi Brush, ranging from 65 to 40 pt./no leading or kerning
Date: Bebas Neue, 17 pt./no leading or kerning
Web address: Bebas Neue, 17 pt.; no leading or kerning
London Olympics, 16 pt.; no leading or kerning

Opening spread typefaces:
Display head: Bebas Neue, 190 pt./no leading or kerning
Deck head: Bebas Neue, 71 pt./no leading or kerning
Bebas Neue, 32 pt./no leading or kerning
Byline: Bebas Neue, 18 pt./no leading; kerned
Credits: Gill Sans, 8 pt./no leading; kerned
Folios: Bebas Neue, 12 pt./no leading or kerning
London Olympics, 11 pt./no leading or kerning

Jump spread typefaces:
Body copy: Day Roman, 10 pt./no leading or kerning (0.1 stroke)
Continue: Levi Brush, 10 pt./no leading or kerning
Pull quote: Bebas Neue, 24 pt./no leading; kerned
Sidebar headline: Levi Brush, 70 and 115 pt./no leading or kerning
Bebas Neue, 45 pt./15 pt.; no kerning
Sidebar subtitles: Levi Brush, 40 pt./no leading or kerning
Bebas Neue, 36 pt./no leading or kerning
Sidebar body copy: Gill Sans, 8.5/-2 pt.; kerned

Choices of typefaces:
For the title of the magazine, I chose London Olympics because it looks edgy and almost cutout by hand. I wanted something to convey the alternative, indie feel of the magazine, but still appear trendy to represent the mainstream music content. For the story lines and display and deck heads, I used a combination of Bebas Neue and Levi Brush. I chose Bebas Neue because it’s a very legible sans-serif that stands out and offsets the more messy Levi Brush. I chose the Levi Brush font because it compliments the edginess of Rihanna and the magazine itself. It almost appears painted on, which goes along with the DIY publication feel of the magazine. For the body copy on the jump spread, I chose Day Roman. I wanted a serif font to make the content of the article standout and seem more serious, amidst the more modern sans-serif fonts used throughout the magazine design. I added a 0.1 stroke to make the white, serif text more legible on a black background. For the body copy of the sidebar, I chose Gill Sans. I wanted to go back to a sans-serif font, to differentiate the content of the sidebar from the article.

Cover margins:
Top margin: 2.36 picas
Bottom margin: 1.3 picas
Left margin: 1.3 picas
Right margin: 1.3 picas

Opening spread margins (right page):
Top margin: 2.1 picas
Bottom margin: 2.1 picas
Inside margin: 2 picas
Outside margin: 1.24 picas

Opening spread margins (left page):
Top margin: Bleed
Bottom margin: 15 picas
Inside margin: 2 picas
Outside margin: 13.6 picas

*The opening spread doesn’t adhere to set margins, but I measured from the closest graphic elements to the edge of the page for both the right and left pages of the spread.

Jump spread margins:
Top margin: 3 picas
Bottom margin: 5 picas
Inside margin: 2 picas
Outside margin: 2.6 picas
Gutter: 1 pica

Folios are 1.6 picas from the bottom, 2.6 picas from the outside and 2 picas from the inside.

All of the photos used in the magazine design are taken from and are 150 ppi. For the cover, I chose a photo that looked post-apocalyptic to accompany the “Only Girl In the World” headline, which is also the name of one of Rihanna’s hit songs. For the jump spread, I picked an appropriate photo to go along with the “that Rihanna reign just won’t let up” display and deck head. The photo shows Rihanna with an umbrella and water, a nod to her signature song, “Umbrella.” The phrase used in the display head is a lyric taken from one of Rihanna’s songs and references both “Umbrella” and her string of hits, replacing “rain” with “reign.” For the inside spread, I decided to go with two black and white photos that I could blend together to create a cohesive design and frame the body copy text. I wanted to use colors from the jump spread, so choosing black and white photos allowed me to bring in the purple and tan colors from the previous pages. I like how one photo is an up-close shot of Rihanna, while the other full-length picture allowed me space to create a sidebar without having to use a block of color or other graphic elements to differentiate it from the rest of the page. The photo, with a subtle black gradient over it, acted as a suitable backdrop for the sidebar body copy text.

For both the “Muse” title on the cover and the raindrop design on the spread, I used a foil stock image from for the fill. I changed the color from red to a dark purple/blue for the raindrop design. This graphic element ties the cover design to the jump spread. I chose to use the foil instead of just a solid fill color, because it makes the images appear cutout by hand and gives the design a more homemade feel.

The sidebar highlights three Rihanna songs that were never released as singles and remain as mostly unheard of album cuts. The “real” sidebar body copy would describe the songs and hypothesize how Rihanna’s career would be different if they were released. The focus of Muse is the actual music, so I wanted the sidebar to reflect that and not be about some other aspect of Rihanna’s life. I also wanted to create a list, since they’re easy to follow and catch the reader’s attention.

Throughout the magazine spread, I tried to use colors and typefaces to create a continuity between the cover and spreads. I mostly stuck to two typefaces: Bebas Neue and Levi Brush, which can be seen used together throughout the magazine spread. I also used the London Olympics typeface for the Muse logo, both on the cover (for both the title and web address) and in the folios to create a memorable logo for the magazine.


2 responses to this post.

  1. Posted by gsyellin on April 20, 2011 at 3:09 PM

    I think you did a very good job with this project. Your magazine does a good job of identifying a target audience immediately and continues its theme throughout. I like your color scheme, particularly how you incorporated some of the colors in your images into your designs. I like the way you laid out your opening spread with the contrast of the rain drop on the left and the picture of her in front of spraying water on the right. I also like the pun you used, playing off of her song, ‘Umbrella’. I also like what you did with the picture on the left of your jump spread, darkening her arm to allow for the continuation of the white text.


  2. Posted by leigho14 on April 21, 2011 at 7:31 PM

    I think this magazine spread is awesome. I love the black background that is brought from the cover onto the opening and jump spreads. The dark visuals and photographs portrayed perfectly express Rihanna’s newborn raw and edgy personality that is displayed in her style and music. I love the opening spread and the bold headline with its play on words/lyrics from a song of hers. It is very creative and well thought out. The lavender/rain-ish color of the drop cap, pull quote, and sidebar in the jump spread reminds me of the color of the raindrop on the opening spread which makes the two spreads flow nicely and evenly. Overall, I really love this magazine design because it depicts Rihanna perfectly and her fan-base audience it is trying to reach.


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