I enjoyed this class but as others have already mentioned, I found it very difficult and challenging. It was hard getting the hang of the programs in the beginning of the semester when my experience with them was slim to none. I felt pressured to keep up with each project being right after one another. I wish that more concentration was spent on using the Adobe programs during class than just talking about them. I am a visual learner, so using those programs would have been a lot easier for me if I physically saw certain concepts displayed step-by-step during class lectures. I did not find the lab sessions very useful so including Adobe tutorials during lecture would have made up for the lack of instruction in the lab sections. Besides my beginning difficulty with the computer programs used throughout the course, I enjoyed GRA 217 very much. Class lectures were light-hearted and easy to stay in tune to. I liked the learning atmosphere I was in and it made it easier to not get so frustrated with the projects as much because of it. The student examples displayed for each project during class really helped me with my own projects and how to go about them. My favorite project would have to be the magazine project. Even though it was very time consuming, it wrapped up all the concepts we had learned up to that point together. I want to be in creative advertising so this project allowed me to express myself and put my abilities to the test. Overall, I found the class enjoyable but the projects not so much.
This was definitely my hardest class in college to this point. I did more work for some of the projects in this class than I have for entire other classes. I do feel like I learned a lot from this class about graphics and semiotics and gestalt principles, I just wish there was an easier way to show how much I learned than by using these difficult programs. I did get better at using the Adobe programs as we went a long but it was pretty hard to keep up. I think my favorite project was the magazine and my least is probably this interface project (which is not going well at the moment). Classes were always entertaining, I enjoyed them a lot. I do have one suggestion, maybe if all of the professors did the same projects or lab instructors were familiar with each professors projects, there would be less confusion about specific executions. Unfortunately I can’t write any more, I have to go work the aforementioned interface project.
This class was very frustrating for me. I had never worked with any of the Adobe programs prior to this class, and from the get-go I never felt like I had enough time to learn them. It seemed like the resume project was thrust into my hands after one 45-minute InDesign learning session. I constantly felt like I had ideas that would have made my projects better but didn’t know how to put them onto paper.
However, I did learn a lot throughout the course of the semester. I feel really good about my ability to look at something and see how the designer was thinking. So even if I couldn’t replicate it myself, I can at least see that.
My favorite project was definitely the magazine. It was the only project where I felt like I had an opportunity to work with a topic that I enjoyed. And this made me put forth more effort. My least favorite project was the logo project. I think it was really difficult to come up with something that defines yourself. Especially when we only had about 10 days to do so. In the real world, we would have months and months to come up with something to brand ourselves. It seemed unrealistic and harshly judged.
I would also change the schedule of the class slightly. I think removing the five class periods that we used to critique each other’s projects would benefit everyone. Instead, those class periods could be used as extra labs to help teach the programs to our class as a whole.
Honestly, I really enjoyed this class. It was really difficult but I took a lot out of in terms of what a good design is. I also loved being able to learn the different Adobe programs. My favorite project was the magazine project because, although it was really hard, it put everything that we had learned in class to practice. I really liked my end result, and I like showing it to my friends and family because I think it’s cool that I can even produce something like that.
I’m not sure what I would change. Probably not watch “Helvetica.” Also, maybe spending more time looking at student examples. That was always the most helpful part for me.
Ultimately, I had fun in this class. It also gave me a huge headache. But it was worth it 😉
Project #4, Magazine
April 21, 2011
Design strategy: The magazine I created, Sports on Campus, is a unique magazine, because it only contains content about college sports. Even though the content of the magazine is very specific, the audience is not as narrowly defined. College sports appeal to people of all ages. In general, the target audience for my publication would be any sports fan that has a specific interest in college sports. Football and basketball are the two most popular – and well covered – college sports, but Sports on Campus would have stories about the less-popular sports as well.
With many sports magazines, the images are what draw people into a story. That said, I used a collage for my main spread. Anything that has a multitude of photos is going to bring the reader’s eyes across the page. The collage is also very effective because every image corresponds to the story, which focuses on 3-point shooting. I found pictures of some of the best shooters in college basketball from this past season.
Another idea that I wanted to reflect in my design is that the season is over, and Connecticut won the national championship. A story on 3-point shooting in the NCAA Tournament is one thing, but because that story was written before the conclusion of the tournament, I wanted to give an update to the readers. Thus, Kemba Walker is on the cover making a 3-point gesture. And later there is a picture of Tyler Olander celebrating the win. That is why the color red is reflected throughout my magazine as well. Kemba Walker’s jersey has a red outline of the letter “U” in UConn, so I tried to carry that through my design with the cover tease, the display head, the pull quote and the drop caps.
Magazine title: Eurostile LT Std, 48 pt./57.6 pt.; no kerning
Cover text (story teases): Eurostile LT Std, 24pt./28.8, and 36 pt./43.2 pt.; no kerning
Cover cutline: Adobe Garamond Pro, 12 pt./14.4 pt. and Adobe Garamond Pro Bold 12 pt./14.4 pt., no kerning
Display head (#3) and By line: OCR A Std, 155.4 pt./186.5 pt. and 9.0 pt./10.83 pt., no kerning but tracking applied in the by line
Display head (text): Trajan Pro, 48 pt./58 pt. no kerning but tracking applied
Dec head and title of sidebar: ITC Eras Std, 13.5 pt./16.2 pt., no kerning and 24 pt./28.8 pt.
Body copy: Trebucht MS, 9.5 pt./11.4 pt.
Folio: Eurostile LT Std, 9 pt./10.8 pt.
Other cutlines: Trebucht MS, 8 pt./9.6 pt.
The 3-point shot in basketball is a modern concept. With that in mind, I tried to choose type faces that looked modern and appeared almost digital. The No. 3 in the display head and the dec head I think meet this goal perfectly. Then in the rest of the display head the sharp edges of the serifs really make the words stand out. With the body copy, I made sure to choose a typeface that was NOT similar to one you might see in a newspaper. This is a magazine, so the body copy needs to look more relevant to feature stories. I thought the Trebucht really did that. It’s easy to read, yet not reflective of a type writer or computer necessarily. For the cover, I chose to use Eurostile for the story teases. I really liked how each letter had its own space naturally, without having to insert tracking. It made the words easy to read. Sine there are no serifs, it’s very smooth as well. You wouldn’t want the cover of your magazine being difficult to read. The headlines and stories need to be quick and easy, grabbing your reader with minimal effort on their part. I think I achieved that goal.
- Left: 2p3
- Right: 2p0
- Bottom: 1p8
- Top: 4p5
- Left page
- Full width and length of the page are used
- Right page
- Top to display head: 30p0
- Left to body copy: 8p5
- Right to body copy: 8p5
- Bottom up to body copy: 4p5
- Left page
- Top to body copy: 3p0
- Left to body copy: 3p0
- Right to body copy: 3p0
- Bottom to body copy: 6p0
- Right page
- Top to body copy: 3p0
- Left to body copy: 3p0
- Right to body copy: 3p0
- Bottom to body copy: 5p0
- Cover image: http://dalje.com/slike/slike_3/r1/g2011/m03/ox281260799042520538.jpg
- Opening spread
- Brandon Knight – http://vaughtsviews.com/wp-content/uploads/2011/03/Brandon1.jpg
- Bradford Burgess – http://ramsreview.com/files/2011/01/MBB-Vs.Drexel-3.jpg
- Jimmer Fredette – http://www3.whig.com/whig/blogs/schucksclipboard/wp-content/uploads/2011/01/Air-Force-BYU-Basketb_Schu1.jpg
- Shelvin Mack – http://www.woodenaward.com/wp-content/gallery/2010_2011menspreseason/Shelvin%20Mack6403.jpg
- Darius Johnson-Odom – http://independentphilly.files.wordpress.com/2011/02/darius-johnson-odom-shoots-over-maalik-wayns.jpg
- Ashton Gibbs – http://www.woodenaward.com/wp-content/gallery/2010_2011menspreseason/Ashton_Gibbs_PittMBball-UNH_125_PM2_5483.jpg
- Tim Hardaway Jr. – http://koonskollegebball.files.wordpress.com/2011/03/tim-hardaway-jr-michigan-basketball.jpg
- Jump spread
The article I chose to do my project about describes how 3-point shooting has played a big role in this year’s NCAA Tournament. Therefore, I chose to make my sider about how 3-point shooting doesn’t play as big of a role in the women’s tournament. I used a player like Brittney Griner to show that some of the most dominant players in women’s college basketball are interior players. It isn’t as dominated by guards as much as the men’s tournament is. I decided to create a graphic design in illustrator to show the difference between the men’s and women’s 3-point lines. Since the men’s line was just extended within the past two years, I thought this was a great way to show your average reader who might not keep up on rule changes that closely.
‘ White’ magazine is a wedding magazine targeting brides anyone whose looking for detailed and useful information for their wedding. It was difficult to create wedding image on the cover because I first thought using various colors would create happy mood on the magazine. At the end, I limited myself using less than five different colors and keep clean image of wedding. And for my article, I combined two extreme colors to create contrast and feel of yin and yang because yin and yang represents harmony with simple design elements and I though Vera Wang’s dresses are like that. As a result, jump spread and body copy were also color challenge for me.
Magazine title: Rotation LT Std Roman, 138/165.6 Month/Year: Rotation LT Std Roman, 11/ 13.2
Titles (Counter-clock wise): 60 – Avenir LT Std 95 Black, 91/37 Amazing – Avenir LT Std 95 Black, 48/37 Looks – Avenir LT Std 95 Black, 53/46 For~Honeymoon- Avenir LT Std 95 Black, 30/24
Sweet – Avenir LT Std 95 Black, 28/24 Brilliant – Avenir LT Std 85 Heavy, 22/14.4
Keep – Avenir LT Std 95 Black, 23/18 Jewerly – Avenir LT Std 85 Heavy, 18/18
Love- Avenir LT Std 95 Black, 45/36 101 – Avenir LT Std 95 Black, 24/22
Main article Title: ‘Vera Wang’ – Calson 3 LT Std Italic, 85/58 Behind- Avenir LT Std 95 Black, 30/24
Journey: Avenir LT Std 95 Black, 24/26
Website on the bottom left: Baskerville Regular, 10/12
Headline: Vera Wang – Minion Pro Regular, 36/43.2 21st Century – Baskerville Regular, 50/60
Deck head: Baskerville Regular, Italic, 14/16.8
By-line: Minion Pro regular, 12/14.4 Photo credit: Baskerville Regular, 10/12
Body text: Palatino regular, 9/10.8
Pull quotes: (left) “-“, Baskerville Italic, 17.064/17.064 Ralph, Baskerville Bold, 12.286/14.743
(right) “-“, Baskerville Italic, 18/21.6 Michael, Baskerville Bold, 18/21.6
Sidebar: Title – Vera, Helvetica Inserat LT Std Roman, 78.215/93.858
Wang, Helvetica Inserat LT Std Roman, 66.964/80.357
On Public, Helvetica Inserat LT Std Roman, 20.745/24.893
Body – Palatino, 9/10.8
Folio (right): Baskerville regular, 7/8.4
Choice of typefaces:
To create overall unity on the cover, I used Avenir LT Std family and modified them by sizes and colors. And to put emphasis on main article I used different typeface, which is Calson 3 LT Std. I looked for serif typeface that looks similar to magazine title to avoid mismatching. In opening spread, I used Minion Pro on her name to make similar to her brand logo. In addition, to create simple and sophisticated mood I used Baskerville for my headline and deck head. I used Palatino that is most common typeface for magazine and it is small enough to fit the entire article in pages as designer intends. I used Helvetica for my sidebar title to differentiate the sidebar from body text.
Margins: Top – 3p0 Bottom – 3p0 Inside – 5p0 Outside – 3p0
Cover – Scanned from ‘the Bridal Guide’ wedding dress photo. I liked the model’s hair color and her smile. And her flower bouquet inspired me of choosing colors for titles.
Open Spread – I liked that Vera Wang is staring at the reader (actually a camera). And the black and white picture creates sophisticated and calm mood in the article. Also it makes her look more professional and skilled designer since the black and white photo has feeling of old and antique atmosphere. http://hautezone.blogspot.com/2010/04/living-legend-vera-wang.html
Jump Spread – Because I have three dominant pictures on the bottom sidebar, I didn’t want to have too many images floating around the page and take away the simplicity of my design. So I used pull quotes for body text.
I spent a lot of time on my title because I wanted to make the sidebar stands out from the body text. I wanted to make the sidebar where readers can rest their eyes and have fun looking at Vera Wang’s dress on celebrities. I used sidebar body text as describing her work and when and where her dress were on.